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Bookings with Liberty Watch / America Armed & Free:

Dear Publicist, Author, & Guests -

Liberty Watch and America Armed & Free,and Swap Shop are hosted by Charles Heller, and air from 10AM to one PM, Mountain Standard time on AM 1030, KVOI, Tucson. The 10,000 watt footprint of the signals travel from Southeast Phoenix, South to Nogales, East almost to New Mexico.

Swap Shop: 10 - 11 AM - Buying, selling and trading live on the radio, with commentary
Liberty Watch - 11 AM - Noon - So that government remains servant, not master
America Armed & Free - About things with a muzzle, a nozzle, or a blade

 There is no ideological litmus test on Liberty Watch, America Armed & Free, or The Swap Shop, only an intellectual honesty bar - guests are required to answer questions honestly! Here are my requirements:

1) Dates offered are not confirmed until I reply to your response. You get it if you hop on it first. We usually book  4 - 8 weeks out. I do bookings via e-mail. That means don't call me for a booking unless it is of an urgent nature.PLEASE practice the standard internet courtesy of answering all e-mail over a copy of all previous communication on the same topic. I get upwards of 200 e-mails a day, and if you make it hard to communicate.... I have lots of folks who would like some airtime.

2) If there's a book, I need a copy,  10 days before the interview,  to: Charles Heller   3222 S. Richey  Tucson, Az. 85713. If there's a book and I don't get it, we reschedule. 

To the best of my ability, I read them cover to cover before air.

If you have the book in electronic format, please e-mail it to I'd still like a paper copy too, though.

3) I need a bio, that tells the audience who the guest is, and maybe a hobby or favorite milk shake flavor or pistol caliber. Don't send the whole CV, just a "scratch bio."

4) In most cases, the guest calls the VIP line,  especially if its promoting a book. The VIP # is below.

5) The guest must call on time. If not, and absent some emergency, they will not be invited back.  If that occurs repeatedly, I will no longer book with your agency. The guest must stay on for the agreed time period, or the rule above applies.

6) I must have a number at which to reach the guest off the air. It's a Sunday program, so either a cell or home #, and their e-mail so I can send an article, if it will be discussed on air. 

I usually call the guest 2 days out to confirm, and then 1 - 3 hours ahead to remind. Although I don't reveal the questions, I  frequently give guests a heads up as to topic and send articles.

7) The guest must know the show and host names, and the premise of the program. It is a condition of booking that they read this page you are looking at, If they take 3 minutes to read it, they will get the most publicity possible from the interview. The last 26 weeks of interviews are available at: . You and your guests are welcome to download and repost it without my permission.

8) The guest agrees to an intellectually honest answer of all questions asked. After their answer, they are free  to challenge the premise of the question, or give other information. Guests, host, and callers are held to the same factual standard of evidence for any claims made or facts given - both are expected to be able to quote a source for any stated fact. If not, the fact will be considered in question. Failure to answer the questions asked, will become THE topic if it occurs. Disagree all you want, after you answer the question. If this is an issue for you, there are lots of other radio shows...

9) Breaks occur at :15, :30, and :45, with music coming up 45 seconds before the break starts. When you hear the music, tme to conclude your remarks. 

10) IMPORTANT: If for some emergency there is a late or last minute cancellation, you must text or call the mobile number below. DO NOT LEAVE A MESSAGE AT THE STATION.

11) DO NOT TRY TO USE A SPEAKER PHONE for the interview. They sound hollow, and make it very hard for the guest to hear the host.

The first hour is Liberty Watch, dedicated to the notion that government forever remain servant, not master. The second hour is America Armed & Free and is the only firearms related show in Southern Arizona. Half of the topics are on the right to keep and bear arms and the other half about some technical aspect of something that shoots, flies, or cuts.

I make it a point to say the book title, company or organization name at least twice a segment, and encourage the giving of web sites during the interview. Callers are welcomed, but the main conversation will be between host and the guest. This leads to a probative show with a sense of decorum and respect, without getting stodgy. I try to keep it light and utter a wisecrack once a segment to keep it lively.

Guests are rarely interrupted, except by the clock, but this is is a dialog, not a diatribe, with give and take. They will be asked to justify the underlying premise of any statements where FACTS are not in evidence. The show is about reason and thoughts, not feelings.

I do not blind side or ambush anybody but If guests want to make a point or disagree, It makes for good radio after they answer a question,  I'm correctable. It is called Liberty Watch, not the Charles Heller Show because Liberty is the star, not me, but duck questions and guest fealty for ducking will become the topic. The motto of the program is "andiatur et alterna pars," - "let the other side be heard." Most topic interviews are a half hour, most book interviews an hour.

The first hour, Liberty Watch begins at 11 AM MST, followed by America Armed & Free, and runs till 1 PM, MST.

Preceeding Liberty Watch is Swap Shop. It is a 1 hour, (Sunday, 10 AM - 11 AM)  free market, buy, sell and trade show. It is the unregulated free market, governed by common courtesy & common sense. 

People with an interesting service, especially if about antiques, values determination, or things which would interest a "good deals" audience, are welcomed. Interviews on this program, while rare, go no more than 15 minutes.

All programs are streamed live on the web (link below,) so guest's fans can tune in and call. The guest calls the VIP line, listed below. In the rare event there are two guests, the second one calls the listener line, below.  

We do not change our clocks in Arizona for daylight savings. That means that twice a year, our time relationship to most of the country changes. During Daylight Savings, we are 3 hours behind NY. Off of Daylight Savings, we are 2 hrs behind NY.

I strongly encourage each publicist & guest listen to 5 minutes of the program. You will understand exactly how I operate if you do, and it will make for a better informed guest that you send me. The interview will also be posted at: , for 6 months.  Improvement suggestions for program, communications, or interviews, are welcomed.

Really bad publicity agents are published here: . Only read this if you have the time, or wish to be entertained by the antics of your compatriots who shoot themselves in the foot. (I only lower the boom on those who richly deserve it.  {: - )

If you have done the due dilligence of reading this, congratulations on being what we call H.U.E.O. - "heads up and eyes open."

VIP  Line:        520 790 2836
Listener Line:  520 790 2040
Host Direct:     520 870 2700 mobile

Topic Areas Covered By Show

Atomic Power                                      History
Bill Of Rights                                       Historical Events in War
Constitution, Law                                 Intelligence    
Consumer Protection  (limited)              Naval History

Courage, Duty, Honor                          Military Service
Economics &Taxation                          Prosperity, business success
Emergency Preparedness                    Space & Flight

Firearms, Knives, Tactical Gear            Right To Keep And Bear Arms
Freedom                                             Technology
Free Speech                                       The Future 
Government Abuse                              Topics Tied To All Above

Topic Areas NOT Covered By Show

Generally, Health                     Chem Trails
Outlandish Conspiracies           9/11/01 "conspiracy" Insanity
Alien Abduction                        Celebrity, Glamour,Fitness      
Plants, gardening                     UFO's, in most cases,
                                                unless incidental to the story

Candidates, except specific topic interviews
Politics (No political interviews) The program accepts no candidate political advertising.



    It is the policy of Liberty Watch, and America Armed & Free, that if we obtain any samples, test equipment, or products that are not consumed in the testing, and not on loan only, will be given to members of the audience. In the event that the host elects to keep an item, you will be paid the wholesale cost of that item, except for ammunition, pellets, BB's, and CO2 cartridges, food samples, calume sticks, and other such consumable items. .

    The host DOES NOT accept gifts of any kind from guests on the program, nor offer any quid pro quo for appearances. Any firearms loaned to the program will be returned in a timely manner.

    Any books sent for interview purposes do not fall under this catagory, as they are necessary tools to do an interview, not "products," as such. Any books sent electronically will not be forwarded, unless by specific permission to do so. Intellectual property rights will be respected here. 

Charles Heller


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